Everything we do sits within three core service areas. Pre-build, for projects still in development. Post-build, for properties ready to attract buyers, tenants and occupiers. And Design & procurement, creating the interior schemes and furnishing solutions that transform spaces into places people want to live, work and stay.

Sectors Commercial Residential Hospitality Transport & Public Industrial
The three families

How we group the work

01 · Pre-build

For spaces that don't exist yet

CGI, virtual staging, VR and tour-based marketing for unfinished or unfurnished space. The Cat A+ replacement.

02 · Post-build

For spaces that already exist

Capture, retouch and virtually stage real buildings. Better marketing assets created from photography, video, and floor plans.

03 · Design & procurement

For spaces that need designing and dressing

Interior design concepts and end-to-end procurement, with a strong bias for remanufactured and furniture-as-a-service-based solutions.

01 · Pre-build

Virtual staging

The fastest way to take a vacant commercial space and make it lettable. We layer photorealistic furniture, finishes and lighting onto the existing photography or CGI, so brokers, agents and prospective tenants see how the space actually feels before a single piece of furniture arrives. The same process applies across residential, hospitality and industrial sectors, anywhere an empty room needs to do a marketing job.

Drag the handle to see one of our recent commercial projects before and after virtual staging. Switch to residential to see the same process applied to a flat.

Worth knowing. The interior design work inside every virtual staging CGI is included at no extra cost. Whether we develop the scheme from scratch or visualise one you've already designed, the design hours come as part of the package. A quiet add-on most studios charge twice for.

  • Photorealistic furniture and lighting
  • Multiple design schemes per space
  • Turnaround in days, not months
  • Zero physical waste, fits ESG mandates
Commercial examples: 34 Grosvenor Street + Three Kings Yard. Residential examples: a period property and a modern apartment.
Click any tile to open the full 16-image showcase. Switch between Commercial and Residential at the top.
01 · Pre-build

Interior CGI

Photoreal interior renders that show how a space will look, feel and function before a single piece of plaster goes up. From a single hero image for a brochure cover to a full set of off-plan visuals for a planning submission or sales suite. We build from architect drawings, BIM models or back-of-an-envelope sketches.

  • Marketing suites and show units
  • Multiple scheme options and finishes
  • Planning-grade and marketing-grade output
  • Day, dusk and night versions
  • Lifestyle filters
  • Animated walkthroughs
Click any to step through the full set
01 · Pre-build

Exterior CGI

Photoreal exterior renders that put a building in its real context. For planning submissions, investor pitches, sales launches and public engagement. Cars, weather, time-of-day, neighbouring buildings and street life, all rendered to brief.

For architects, exterior CGI is often the difference between a planning officer reading a drawing and a planning officer seeing the design. We work alongside the architect to translate the design vision into a render that a non-specialist committee, neighbour or stakeholder can understand at a glance, which makes a measurable difference at consultation and committee stage.

  • Full architectural exteriors
  • Site context and street life
  • Day, dusk and night versions
  • Time-of-year and weather variations
  • Drone-altitude perspectives
  • Planning-application-ready visuals
  • Animated flythroughs
Architect collaboration · Hastings Old Town

From site photo to planning render

Spruce Architects briefed us to visualise their proposed scheme in Hastings Old Town, taking the existing site photography as a reference and bringing the design intent to life for the planning pack. Drag the slider to flip between the photograph and the render. Tap a tile to switch view.

01 · Pre-build

Virtual tours & VR

Clickable tours of spaces yet to be built. All in market-ready condition and accurate to the finish that will be delivered. Visitors walk through, look around and explore on their own terms. Headset-ready for VR rooms at sales suites, mouse-and-keyboard ready for everyone else.

Below: a live walkthrough of one of our recent commercial visualisations. Click and drag to look around.

  • Browser-based, no app download
  • Mobile, desktop and Oculus/Vision Pro compatible
  • Embed into your own marketing site
  • Tracked engagement: time spent, hot spots
  • Take your marketing suite to your customer
  • Take your marketing suite to where your prospects are
01 · Pre-build

Digital video

Cinematic flythroughs, walkthroughs and animations, all hand-graded frame by frame.

One commission does more than you'd expect. From a single digital video we pull out multiple static CGIs and a set of video shorts, so you end up with a full suite of assets ready to go across your website, social channels, brochure and any planning or public engagement work.

One shoot. A lot of runway.

  • Hero flythroughs for sales launches
  • Vertical cuts for social and LinkedIn
  • Time-of-day animations
  • Voiceover, captioning and music licensing

To see more digital videos we have created, click the YouTube link at the bottom of the page.

01 · Pre-build

Social media reels

Short, engaging reels that highlight your brand, products and stories, in formats optimised for LinkedIn, Facebook, Instagram, TikTok and YouTube Shorts.

Cut from existing CGI, video and photography assets, so one commission feeds the whole launch programme.

  • Vertical 9:16 cuts for Reels, TikTok and Shorts
  • Square 1:1 cuts for feed posts
  • Captioned and silent-friendly
  • Hooks tailored per platform
99 Bishopsgate, Landmark
7-13 Mercer Street, Stage RE
Client testimonial

We partnered with RE FRSH on the interior design and procurement of a new flex workspace in Holborn. Their CGIs were instrumental in communicating design intent to occupiers and agent partners. This allowed us to pre-let the space at over 50%.

Danielle Jones Sales Director, The Boutique Workplace Company
02 · Post-build

Digital retouching

Real photography, polished. We improve the view, retouch the lighting, change the weather, clear messy rooms, remove personal belongings, cover up sensitive material, grade the colour and digitally declutter occupied buildings before they go to market. The shot stays real. The distractions don't.

This is the secret weapon for estate and commercial agents re-marketing properties that are still occupied. If you don't want your spaces advertised looking like someone's messy bedroom, it's a no-brainer. Low-cost, fast, and it doesn't put viewers off. It just shows the property looking like what it should be: market-ready.

From skipped to sold.

  • Sky and exterior environment replacements
  • Decluttering occupied spaces
  • Furniture removal from in-use buildings
  • Colour grading and HDR enhancement

A real residential flat in three stages. The original photo with its existing fittings, the same room digitally cleared and repainted, and the room virtually staged for the marketing pack. Auto-roll, hover to pause.

Commercial office, long shot with glass partitioned meeting rooms on either side, monitors and cables on the desks, as photographed
Office · before As photographed
Same office digitally cleared. Monitors, desks and clutter removed, glass partitions and bare floor revealed for prospective tenants
Office · after Digitally cleared
Living room as photographed in occupied state, cluttered with desk, gaming chair, papers and lifestyle clutter
Living room · original As photographed
Same living room digitally cleared. Shelves removed, curtains gone, walls repainted, floor swapped
Living room · cleared Digitally decluttered
Same living room virtually staged with sofa, fireplace dressing, rug and art
Living room · staged Virtually staged
Bedroom as photographed, with floor-to-ceiling shoe-box shelving, clutter, single bed
Bedroom · original As photographed
Same bedroom digitally cleared. Shoeboxes and clutter gone, walls neutralised, fresh carpet
Bedroom · cleared Digitally decluttered
Same bedroom virtually staged with bed, art, side tables and lifestyle dressing
Bedroom · staged Virtually staged
Bathroom as photographed, lived-in clutter on the sink and radiator, occupied
Bathroom · original As photographed
Same bathroom digitally cleared. Cleaned, depersonalised, ready for the listing
Bathroom · cleared Digitally decluttered
02 · Post-build

Marketing video

Short-form marketing films that put a finished property in motion. We script, shoot or composite, edit and grade the whole package, so the asset goes out as a hero piece for the launch and as cutdowns for socials and broker reels. Equally at home built from real photography of a finished building, or pulled together from existing CGI when filming isn't possible.

  • Multiple fit-out schemes per asset
  • Refurbishment-ready visualisation
  • Reconfiguration options for letting
  • End-of-lease reset scenarios
02 · Post-build

Professional photography

Highly experienced commercial property photographers, capturing finished buildings, shell-and-core spaces and pre-fit-out floors that read like marketing assets from the first frame. Used by agents, developers and operators across the launch programme, from sales packs to broker decks and post-completion archive.

Equally comfortable on a quiet floor pre-handover or a building open for tenant viewings. We bring the kit, secure the permits where needed, and grade the colour so the photography sits naturally next to your CGI suite and retouch work.

  • Pre-fit-out and shell-and-core captures
  • Hero stills for sales and broker packs
  • Colour-matched to CGI and digital retouch work
  • Tripod, lighting and post-production handled
RE FRSH photographer setting up a tripod camera in a pre-fit-out commercial space
02 · Post-build

Drone & aerial photography and videography

We now offer drone and aerial imaging to complement our CGI, virtual staging, and exterior CGI services. The service provides high-resolution aerial stills and video that showcase exterior architecture, site context, and progress from unique angles. Ideal for marketing, presentations and site reviews, giving clients a fuller sense of scale and environment.

Availability and permissions. Shoots can take place anywhere, including city centres, with the relevant permissions and compliance in place. We handle the necessary permits and flight approvals to ensure safe, legal operations. Drone photography also often proves a valuable reference aid for achieving better perspective in CGI work.

  • High-resolution aerial stills
  • Cinematic aerial video
  • Permitted and compliant flights, anywhere
  • Reference for downstream CGI and planning work
Click any tile to step through the full set.
02 · Post-build

3D Floor Plans

3D colour furnished floor plans rendered in your house style, from raw measured surveys or architect drawings. The kind of plan that actually helps a tenant or buyer understand the space, rather than the kind that gets used because there wasn't time to make a better one.

  • 3D colour furnished plans, branded and styled
  • Furniture-layout overlays
  • Multi-floor and multi-building sets
Click any plan to open. Use arrow keys to scroll between them.
03 · Design & procurement

Interior design concepts

Original interior schemes designed to be visualised and marketed first, then built if the project goes that way. We start from your brief, your tenant target or the building's planning narrative, and design schemes that work both as marketing material and as a buildable fit-out.

  • Commercial workplace and amenity design
  • Retail, leisure and hospitality concepts
  • Designed to translate from CGI to build
Zaid, RE FRSH's Creative Director, sketching a floor plan on an iPad with Apple Pencil at his studio desk
A finished commercial workspace with green living wall, wooden batten ceiling installation, central planted bench seating and high-top stools by floor-to-ceiling windows
03 · Design & procurement

Procurement, specified or as a service

End-to-end specification, sourcing and procurement of every item that ends up in the building. We partner exclusively with furniture suppliers leading on sustainable credentials and circular-economy practice, so when physical fit-out is the right call, the pieces that land on the floor carry the lowest possible embodied carbon and a verifiable second-life pathway.

  • Full specification and schedule of finishes
  • Remanufactured and circular-economy furniture (via Rype Office)
  • Up to 80% lower embodied carbon vs. virgin
  • Project management to handover
Frequently asked

Property CGI, in plain English

What is property CGI?

Property CGI is photoreal computer-generated imagery used to market buildings before they are built, finished or furnished. It lets developers, agents and architects show a space exactly as it will feel, often months ahead of completion. CGI replaces speculative fit-outs, expensive show-suites and the guesswork of looking at empty floors.

Who are RE FRSH's clients?

RE FRSH works with Savills, Knight Frank, CBRE, Carter Jonas, Legal & General Investment Management, Barratt London, Peabody, Allies & Morrison, Rolex, Places for London, Berkeley Square Developments, Canvas Offices, The Boutique Workplace Company, Landmark, Spacemade and others. Most of the work is commercial property in London. The studio also delivers residential and hospitality work through a sister studio.

What is virtual staging?

Virtual staging is photoreal CGI layered onto an existing photograph or shell-and-core space, showing furniture, finishes and lighting digitally rather than installing them physically. For a typical 15,000 sq ft commercial floor, a full virtual staging package runs around £18,000 versus £2-5m for a speculative Cat A+ fit-out, and lands in days rather than 12-24 weeks.

How long does a property CGI project take?

A single static CGI usually takes one to two weeks. A full CGI suite, including video and a 360 virtual tour, typically requires four to six weeks.

Do you work with developers, agents or architects?

All three. Developers commission property CGI for planning, investor packs and pre-let marketing. Agents commission virtual staging, video and photography to accelerate lettings and sales. Architects commission exterior CGI and walkthroughs for planning and competition work. We tailor the output to the audience the imagery needs to convince.

Where is RE FRSH based?

RE FRSH is a London-based studio with a second presence in East Sussex. Most clients are based in central London and the South East, but we work nationally across the UK. The team includes visualisers, designers, photographers and producers, all working under one studio name.

Is property CGI more sustainable than a physical fit-out?

Yes, substantially. For a typical 15,000 sq ft commercial floor, a speculative Cat A+ fit-out generates roughly 660 tonnes of embodied CO2. A virtual staging package generates a fraction of that. When physical fit-out is still the right answer, we partner with circular-economy furniture suppliers who deliver up to 80% lower embodied carbon than virgin materials.

How do I get a quote?

Email hello@refrsh.co with the project, the deadline and any plans you have. We come back inside two working days with a route through whichever services fit. For ongoing portfolio work, the Partner with us page describes our strategic partnership model.

Work with us

Tell us the project, the deadline and the sustainability brief. We'll come back inside two working days with a route through whichever services fit.

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