RE FRSH is led by two founders who have spent more than three decades working in and around the property industry. That experience gives us a practical understanding of how developments are conceived, marketed, sold and occupied, but also where traditional approaches are beginning to fall behind.
We're detail-oriented, commercially minded, and relentlessly focused on quality. We believe the future belongs to businesses that embrace better ways of communicating, marketing and selling property. That's why we're constantly exploring new technologies, refining our processes, and helping clients adopt visual tools that create stronger engagement, better decisions and better outcomes.
Our role isn't to chase trends. It's to identify the innovations that genuinely add value and help our clients stay ahead in a rapidly changing world.
Tom has spent more than 20 years working across commercial property and digital services, helping landlords, operators, occupiers and agents create, market and operate successful workspace.
During his career, he has been involved in the delivery, letting and management of more than 50 commercial buildings across prime Central London neighbourhoods, including schemes in Mayfair, Covent Garden, South Kensington, Fitzrovia, Midtown, SE1 and Shoreditch. Working with organisations ranging from start-ups to global brands has given him first-hand insight into what drives occupier demand and how commercial property is successfully brought to market.
Having experienced the limitations, cost and waste associated with traditional marketing and fit-out approaches, Tom founded RE FRSH to help clients present space more effectively through high-quality visualisation, digital marketing, AI and emerging technologies.
His background spans property, sales and IT services, allowing him to bridge the gap between commercial objectives and technical solutions. By understanding the needs of agents, landlords and developers, he matches the right tools to each project's specific requirements, applying them in the right way to communicate value the market responds to.
With an architect for a father, Zaid grew up in and around properties. Now, with nine years of direct market experience, he is an award-winning interior design consultant known for his innovative contributions to the high-end residential property development sector in London.
Zaid has been instrumental in advancing the use of virtual show homes and digitally rendered interiors that enable property developers to market off-plan properties with compelling visualisations. A modern and highly effective alternative to traditional physical staging.
As Creative Director, he sits at the forefront of integrating digital innovation with classic design principles for London's dynamic property market.
Five visualisers, designers and producers. Every project gets a named lead. No outsourcing, no white-label, no surprises.
Vlad began his career in Belgrade as a CGI expert, developing strong skills in 3D visualisation and digital design. Over the past eight years he built a strong reputation for delivering high-quality CGI and architectural visualisations that balance creativity with technical precision. Outside work, hiking helps him recharge and find inspiration for his creative projects.
Jan specialises in CGI visualisations for office developments. With six years of experience, he combines precision and creativity to deliver impactful results. Beyond work, his love for music and the outdoors fuels his artistic perspective and balanced approach.
Dusan brings seven years of CGI experience to crafting visually striking architectural exteriors. His precision and creativity define every project, while his passion for digital art continues to inspire his professional visualisation work.
Igor oversees the creation of virtual show homes with over ten years of CGI experience. His love for design and creativity is continually inspired by his passions and travels. A renowned international DJ, he brings energy, cultural insight and strong leadership, enriching both our creative process and team dynamic.
Janko leads the direction for Virtual Staging and ensures each project achieves a perfect balance of realism and design. With a keen eye for detail and a passion for architectural visualisation, he transforms digital spaces into compelling, lifelike environments.
The residential side of our business lives over at Casa E Progetti, our sister studio. From single homes to full apartment schemes, the same craft, a different focus. Click here to take a look.
Commercial, residential, mixed-use, hospitality. We'll route your project to the right side of the group and come back inside two working days.
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